William J. McEntee (Bill)

14 Sharron Drive, South Easton, Massachusetts 02375
508.238.0481 - 508.813.0516 (mobile) - <bill_mcentee@mac.com>

SENIOR LEVEL MANAGEMENT: CREATIVE SERVICES

Results-driven professional leading conceptualization, creative design, planning, budgeting and promotion of successful marketing programs. Record for identifying and building market demand and growing sustainable market presence.

Broad understanding of all areas of visual communication with background including everything from fine art to commercial art: package, brochure, collateral, tradeshow, point-of-purchase, outdoor advertising, signage, design ideas for hotel and restaurant construction, story boards and art direction for TV commercials, print design, web design, multimedia.

Ability to produce wide variety of illustrations in both traditional media and digital media. Command full suite of traditional and computer skills.

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Corporate Vision & Strategy - Image / Message Creation / Branding
Concept Development - Graphic Design - Web Development - Multimedia
Market Positioning - Business to Business / Consumer Trends
Illustration - Design - Signage / Architectural Design
Packaging - Advertising Campaigns
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PROFESSIONAL EXPERIENCE

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TBi-1 Design / Bill McEntee Creative Services
South Easton, Massachusetts 1994 - Present

Private design consulting business offering concept development, graphic design, illustration, corporate identity, web development and multimedia.

CEO / Partner / Creative Director

Manage all aspects of creative services business; built to client list including Abaqus, Wanner Advertising, H.C. Starck, Sunday River Ski Resort, Attitash/Bear Ski Area, New England Ski Museum, Wildcat Ski Area, Great Glen Trails, Copley Society of Boston, Limmer Boot Company, Global Sweet Polyols, Mascot Publishing, Babbitt and Steam Fittings.

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Ragged Mt. Ski Area, Danbury, New Hampshire 1993-1994

A small ski area serving local market.

Marketing Director

Reinvented / conceived / produced all marketing materials including brochure, tradeshow booth, outdoor advertising, POP pieces, and painted illustration of mountain.

Key Contributions:

Produced innovative high-color, eye-catching brochure promoting price advantage, new snowmaking capabilities, and proximity advantage.

Created simple driving map and developed outdoor campaign including billboards and signage.

Delivered quadrupled revenues in one season from $300K to $1,200K by identifying / broadcasting key selling promises using print, outdoor and radio vehicles.

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Sunday River Ski Resort, Bethel, ME 1990 - 1993

Full service ski resort with many profit centers including ski park, rental shops, skier development services, handicapped skiing division, 20 cafeterias, restaurants and pubs, convenience and grocery stores, event-based food carts and services, hotel, condo villages, and ski dorm.

CREATIVE DIRECTOR

Conceived 1993-94 seasonal advertising concept, "The Magic of Skiing", to compete with Disney World, Caribbean cruises and similar vacation venues.

Art Directed brochure, press kit, and 8-page print ad for 1992-93 season; print ad achieved new record for direct responses to an ad placed in SKI Magazine; brochure / press kit won gold and silver Mercury Awards in New York, beating such competitors as CNN.

Increased 1991-1992 advance bookings 20% over previous year through production of new brochure / vacation planner.

Researched competitive signage and created new sign system to enhance resort image.

Re-designed the resort newspaper, created logos and major promotional images for big calendar events, restaurants, shops, premium programs, skier development, mountain bike park and all resort profit centers.

Guided photographers and film makers in creation of compelling images to evoke the "romance" of the resort and its region.

Consulted architects and builders in choice of colors, materials, lighting, and landscaping in the company's growth activities including Snow Cap Inn, The Summit Hotel, The Peak Lodge, and an improvement to the resort's open areas with walking paths, new traffic flow, and face lift to all base lodges.

Personally produced illustrations, including paintings, of resort's mountains for use in brochures, ads, TV, billboards, posters and trail maps; one painting was selected as prime image to introduce resort to New York audience.

Facilitated creation of a full in-house ad agency by dramatically outperforming results of the outside ad agency.

Played key role, through advertising results, in the company's rise to prominence during the period leading up to the creation of the American Skiing Company.

ADDITIONAL PREVIOUS EXPERIENCE

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McEntee Design, Easton, Massachusetts 1988-1990

Principal

Managed start-up and built advertising / design business, developing / maintaining a track record of customer satisfaction. Clients included: Jet Spray Corp., Douglas A. King Builders, Clearpoint Communications, The Jewelers' Gallery of Nantucket, Media Concepts Advertising, JWG Advertising, and Haemonetics.

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Matthew Stephen & Associates, Inc.
North Easton, Massachusetts 1986-1988

Art Director

Designed logos, print advertising and packaging. Produced brochures and collateral pieces. Created concepts for advertising campaigns. Directed photographers, writers, production personnel and interns, keeping both ideas and budgets on track. Selected / coordinated all vendors.

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Ariel Design
Norwood, Massachusetts 1982-1986

Senior Designer

A classic graphic design studio producing package design, outdoor advertising design, brochures, print ads, POP pieces, trade show graphics, logos, illustrations and package designs for a variety of products from acoustic systems, to road building materials, to auto body tools to children's toys. Clients included: W.R.Grace, Acoustic Research, Faxon, Marson, Corporate Space and Howard Johnson (80% of Howard Johnson's outdoor advertising and assorted in-store pieces).

ARTISTIC DEVELOPMENT

Free-Lance Artist: public building murals, including Wellesley College, several Burger King restaurants, and coral reef exhibit inside New England Aquarium. Produced one-man show of paintings, "Images of Easton" with some paintings becoming limited edition prints. Currently engaged in creating watercolor painting collection featuring local scenes.

Portrait Painter: one-season business in Nantucket storefront.

Airbrush Expert: produced numerous images on vans, motorcycles, trucks, cars, greeting cards and gift lines. Illustrated Lord of the Rings with 60+ full figures on van; won several 'Best of Show' awards at various auto shows.

EDUCATION

Massachusetts College of Art, Boston, Massachusetts
Bachelor of Fine Arts

Museum School of Fine Art, Boston, Massachusetts
Senior Scholarship Program

TECHNICAL SKILLS

Photoshop, Painter, Illustrator, Quark, InDesign, FreeHand, Dreamweaver, Fireworks, Flash, Word, PowerPoint, Acrobat, BBEdit, Freeway, Director, HTML

PROFESSIONAL AFFILIATIONS

Copley Society of Boston (America's oldest non-profit art association)